Content is the asset you pitch with. The best link-earning content types: comprehensive guides, original data, and useful tools.

The Skyscraper method (short)

1. Find a popular resource.
2. Create a better, longer, fresher version.
3. Outreach to sites linking to the original.

Resource hubs & evergreen pages

• Create a well-organized resource page (downloads, linkable templates, categorized references).
• Make it easy to cite (author, date, short URL).

Original data and case studies

• Even small datasets are linkable if presented well.
• Use charts, downloadable CSVs, and clear methodology to increase chances of being cited.

Promotion playbook

• Email prospects who link to similar content.
• Share with niche communities (Reddit, forums) carefully.
• Convert content into formats (infographics, slides) and syndicate.

Measuring value

Track backlinks earned, referral traffic, and mentions. Use these metrics to iterate and create similar assets.