Guest posting remains a reliable tactic when done ethically: contribute unique value, not just backlinks. This piece shows how to pitch and what to write.

Finding guest targets

• Search operators: "write for us" + [niche], "contribute" + [topic].
• Check competitor author profiles and where they contributed.

Topic selection (what editors want)

• Actionable how-to posts with data.
• Case studies with measurable results.
• Thought leadership with a unique POV.

Outreach pitch template

Subject: Guest post idea: [Working title]
Email:

Hi [Editor name],
I enjoy [site] — your article on [article] was great. I have an idea for a post that readers would love: [Proposed title]. It covers [3 quick bullet points]. I can deliver a ready-to-publish draft in X days. Sample of my work: [link].
Best, [Name]

Writing the guest post

• Open with a concrete result or example.
• Include data, screenshots, or original insights.
• Keep author bio concise with 1 link (follow/dofollow depends on site).

Dos and don’ts

• Do provide exclusive content.
• Don’t republish the same post elsewhere.
• Do follow editorial guidelines exactly.

Closing

Guest posting is relationship-driven. Aim to become a repeat contributor to multiply link opportunities.